Does Your Business Need a Mobile App?

In a little more than five years, smartphones and tablets have evolved from objects of wonder to utilitarian, if indispensable, devices. Nearly 150 million Americans now own smartphones, and more than 30 percent of us own tablets.

The same thing has happened with apps. According to Google, the average smartphone user has 26 of them installed on his or her smartphone.

Without question, you need to optimize your business website for mobile users. But do you also need an app?