Link-Building: What to Know and What to Do

You might have heard the term “link-building.” It’s one of those phrases that gets tossed around on the Internet, particularly when the talk turns to search engine optimization (SEO).

It’s a term worth knowing for any business looking for greater online visibility.

In a nutshell, link-building is the process of attracting and nurturing inbound links to your business’ website. Broken down a bit more, it means that you want other websites to link to your site. One result: higher rankings search engine results.

The algorithms used by Google, Bing and other search engines reward websites with plenty of inbound links. If your site has great content, they’re more likely to link to it — and search engines want to provide quality content for their users.