Benefits of TV Advertising

Advertising on television offers the chance to reach mass audiences because watching TV is the nation’s most common leisure activity, according to WebSite Marketing Plan

Radio audiences tend to be more segmented because of the larger number of local stations compared with television.

Because local TV stations are fewer, audiences are funneled into larger segments of people who will see your ad. The widespread appeal of TV may make consumers more receptive to TV advertising compared with other media, such as direct mail or telemarketing, which some people find annoying, according to Power Home Biz.

Many audiences are interested in and attracted to creative, well-made TV advertisements.